Passion
Spreading the aroma and quality of Italian espresso around the world has always been Lavazza’s main aim. The popularity of the unique, unmistakeable taste of a Lavazza espresso comes from the strength of the experience, the use of the finest raw materials and advanced technological resources. Together with espresso, the symbol of the company’s corporate culture, Lavazza offers a complete range of products to suit all palates, consumer habits and coffee preparation methods.

When we talk about Lavazza, we're talking about quality (Qualità), that’s been built up over a century of experience, which is now at your service. The guarantee of quality from our brand comes from the dedicated work of our people and the innovative use of technology.

For us, quality is not 'controlled' but 'developed' through a strict system of procedures overseeing the selection of the beans, proper roasting, assembling the right blends and putting our products into quality packaging material meant to last.

The cycle of checks to ensure that quality standards remain the same at each stage of the production chain starts with the purchase of raw materials and the testing of coffee by specialised technicians, through to packaging and distribution.